Background

Lanmak as a corporation has three main business lines, namely real estate investment, construction design, investment and project management consulting, and construction in the residential, industrial and infrastructure sectors. In July 2009, in order to improve the business efficiency as well as expand the company portfolios, Hancorp decided to merge their northern branch into Lanmak Property Investment Construction Company.

Objective 

With the ambition to become an engineering procurement and construction (EPC) contractor that performs all construction activities from consultancy and design to execution, Lanmak  entrusted us to develop its Brand Differentiation Strategy and Brand Identity system.

Action and Result 

Based on the research reports and core values of Lanmak, we developed the Brand Positioning Phrase as ‘Adapt to go forward’, which clearly and concisely expresses Lanmak's brand’s philosophy and core values of high adaptation to changes in construction, and fast construction progress scheduling.

By developing a Brand Positioning Phrase that expresses both the brand’s philosophy and customer benefits, we helped Lanmak to fulfill its mission of becoming an EPC contractor.