Richard Moore Associates is established in New York City, serving small-to-medium-sized businesses.
Two partners join Richard Moore to form Muir Cornelius Moore, rapidly growing to serve medium-to-large-sized businesses with marketing communications in all media.
IBM awards Agency of Record status to us for all below-the-line marketing communications for the international launch of IBM’s first PC. With each new product launch we perfect our process of seamlessly integrating marketing communications.
We are recognized as the fastest growing ad agency on the East Coast and the 3rd fastest in the US.
We merge into Interpublic, then the largest advertising conglomerate in the world.
Richard Moore Associates is relaunched, serving the travel, sports and hospitality segments.
We organize TDC, Vietnam’s first exhibition of award-winning international design, plus seminars and workshops in Hanoi, HCMC and Da Nang.
Richard Moore Associates formally establishes a Representative Office in Vietnam.
We become the first 100% Foreign Owned Enterprise in Vietnam to be granted a license in branding.
Richard Moore Associates becomes a Joint Stock Limited Liability Company in Vietnam.
Richard Moore Associates merges its branding and marketing communication heritage to launch Integrated Brand Communications (IBC) services.
We launch Integrated Brand Thinking (IBT), an integrated methodology of all our services; concurrently drawing on Richard Moore's long experience in conducting ideation workshops to launch Design Thinking QuikTrek®, a fast-tracked client-collaborative method of developing differentiated product and service ideas for brands.
The book release event "Creating a Strategic Brand Image," organized by Richard Moore Associates on October 25, 2023, successfully held with the participation of nearly 100 guests from enterprises, educational institutes and press reporters.
This is not only an event where Mr. Richard Moore shares his three-decade journey of refreshing Vietnamese brands and reveals the book trilogy about Brand Thinking, but also contains enthusiastic discussions from the guest speakers represented NHQuang&Associates, Kids Plaza and Finhay - enterprises that have entrusted Richard Moore Associates in building their brand image identity.
On April 27, students of Greenwich Vietnam - Hanoi campus spent a day "swimming" among countless ideas with Richard Moore - Chairman and Chief Creative Director of Richard Moore Associates in the "Creative Problem Solving" workshop.
After listening to the theory of Creative Problem Solving, students were able to apply their knowledge in practice when doing the exercise on "Building and promoting ZIPI - A demo brand".
On the afternoon of February 18th, 2022, Richard Moore Associates visited and had a meeting with Prof. Dr. Nguyen Dong Phong - Chairman of UEH (University of Economics Ho Chi Minh City) and the management team of the UEH’s Marketing - Communication department.
The work we did for KidsPlaza was showcased on the website Brand New, a division of UnderConsideration, chronicling and providing opinions on corporate and brand identity work. Brand New covers new and redesigns of notable products, companies, services, and organizations across all industries and locations.
Following on the success of Richard Moore’s introduction of Integrated Brand Thinking in Hanoi, Richard Moore Associates and CSMO once again partnered up for another event in Ho Chi Minh City, continuing to share our new method of developing a cohesive brand identity to market leaders.
At a conference hosted by CSMO in Hanoi, Richard Moore introduced Integrated Brand Thinking, a new methodology that can help a brand to completely integrate its DNA into an identity that is projected to the public.
Along with many other business leaders in attendance at the VDAS Design Summit, our Group Creative Director, Nguyen Huu Minh Thy, discussed how Design Thinking could empower enterprises with innovative ideas.