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PIONEER IN INTEGRATED BRAND THINKING

OUR BRAND BUILDING JOURNEY​

Since 1994, when Richard Moore Associates first brought to Vietnam's three largest cities a seminar and workshop about design and marketing communication, plus an exhibition of international graphic design, we have been assisting Vietnam's enterprises with their brand image needs.
More about Muir Cornelius Moore 1975-1990
DRAG

Richard Moore Associates is established in New York City, serving small-to-medium-sized businesses.

1971 Sorry, your browser does not support inline SVG. 1971 Sorry, your browser does not support inline SVG.

Two partners join Richard Moore to form Muir Cornelius Moore, rapidly growing to serve medium-to-large-sized businesses with marketing communications in all media.

1975 Sorry, your browser does not support inline SVG. 1975 Sorry, your browser does not support inline SVG.

IBM awards Agency of Record status to us for all below-the-line marketing communications for the international launch of IBM’s first PC. With each new product launch we perfect our process of seamlessly integrating marketing communications.

1981 Sorry, your browser does not support inline SVG. 1981 Sorry, your browser does not support inline SVG.

We are recognized as the fastest growing ad agency on the East Coast and the 3rd fastest in the US.

1983 Sorry, your browser does not support inline SVG. 1983 Sorry, your browser does not support inline SVG.

We merge into Interpublic, then the largest advertising conglomerate in the world.

1988 Sorry, your browser does not support inline SVG. 1988 Sorry, your browser does not support inline SVG.

Richard Moore Associates is relaunched, serving the travel, sports and hospitality segments.

1990 Sorry, your browser does not support inline SVG. 1990 Sorry, your browser does not support inline SVG.

We organize TDC, Vietnam’s first exhibition of award-winning international design, plus seminars and workshops in Hanoi, HCMC and Da Nang.

1994 Sorry, your browser does not support inline SVG. 1994 Sorry, your browser does not support inline SVG.

Richard Moore Associates formally establishes a Representative Office in Vietnam.

2000 Sorry, your browser does not support inline SVG. 2000 Sorry, your browser does not support inline SVG.

We become the first 100% Foreign Owned Enterprise in Vietnam to be granted a license in branding.

2005 Sorry, your browser does not support inline SVG. 2005 Sorry, your browser does not support inline SVG.

Richard Moore Associates becomes a Joint Stock Limited Liability Company in Vietnam.

2016 Sorry, your browser does not support inline SVG. 2016 Sorry, your browser does not support inline SVG.

Richard Moore Associates merges its branding and marketing communication heritage to launch Integrated Brand Communications (IBC) services.

2019 Sorry, your browser does not support inline SVG. 2019 Sorry, your browser does not support inline SVG.

We launch Integrated Brand Thinking (IBT), an integrated methodology of all our services; concurrently drawing on Richard Moore's long experience in conducting ideation workshops to launch Design Thinking QuikTrek®, a fast-tracked client-collaborative method of developing differentiated product and service ideas for brands.

2021 Sorry, your browser does not support inline SVG. 2021 Sorry, your browser does not support inline SVG.

OUR TEAM

DRAG
Strategic thinkers - Creative souls - Avid travelers - Global citizens - Strategic thinkers - Creative Soul - Avid travelers

Richard Moore

Chairman & Chief Creative Director
Richard Moore has been innovating in the field of Branding and Marketing Communication for 50+ years. In Vietnam, Richard is best known for creating the nation’s first viral TV commercial for Electrolux, and for his many articles, seminars, and books about strategic branding.

Khuat Thi Thu Nga

Brand Strategy Director
Almost 20 years of experience in brand consulting and marketing communication across various industries. A trusted partner who has jointly developed most of the brand development strategies that RMA uses today. Nga has extensive experience from both the agency and client sides. She used to work as Head of Marketing and Communications at Ecopark, Marketing Director for Vinhomes, Director of Marketing Strategy at Vingroup.

Vu Thu Van

Business Development and Associate Managing Director
Van has more than a decade of experience in marketing, branding and business development. She has successfully managed business projects in branding, digital marketing and communication for local and international brands as both a consultant and a client.

Nguyen Tien Do

Creative Director
Do has more than 10 years of experience in branding, advertising and design. He has been responsible for managing and developing brand systems for many companies and large corporations, and has previously held positions at Vingroup and VinFast.

Vivian Louise Brook

Special Projects Director
Vivian has 25+ years experience in advertising, publishing and content management as a researcher, writer, print and digital editor, and content producer. Previous positions include Digital Editor for Mercedes-Benz and Mitsubishi, and Editor of luxury lifestyle title, Top Billing magazine (ZA).

Phung Nhu Anh

Office Manager

Nguyen Ngoc Linh

Brand Strategy Manager
With avid wanderlust in the world of human behavior, social science & art, Linh has more than a decade of experience in Marketing and Branding across various industries. A marketing graduate alumnus of the Paris Nanterre University, Linh has worked in banking (product development department) and luxury goods sectors in Paris and New York during her 10 years abroad.

Nguyen Anh Minh

Senior Designer

Le Tuan Minh

Designer

Le Minh Tuan

Brand Strategy Associate

Do Phuong Thao

Brand Strategy Associate

Dao Thao Vi

Account Executive

Le Thi Cham

Office Assistant

OUR RECENT ACTIVITIES​

Book Release Event "Creating a Strategic Brand Image" By Author Richard Moore

Hanoi - 25/10/2023

The book release event "Creating a Strategic Brand Image," organized by Richard Moore Associates on October 25, 2023, successfully held with the participation of nearly 100 guests from enterprises, educational institutes and press reporters.

This is not only an event where Mr. Richard Moore shares his three-decade journey of refreshing Vietnamese brands and reveals the book trilogy about Brand Thinking, but also contains enthusiastic discussions from the guest speakers represented NHQuang&Associates, Kids Plaza and Finhay - enterprises that have entrusted Richard Moore Associates in building their brand image identity.

 

Creative Problem Solving Workshop at Greenwich University

Hanoi - 27/04/2023

On April 27, students of Greenwich Vietnam - Hanoi campus spent a day "swimming" among countless ideas with Richard Moore - Chairman and Chief Creative Director of Richard Moore Associates in the "Creative Problem Solving" workshop.

After listening to the theory of Creative Problem Solving, students were able to apply their knowledge in practice when doing the exercise on "Building and promoting ZIPI - A demo brand".

Creative Problem Solving Workshop at National Economics University

Hanoi - 20/04/2023
On April 20, Richard Moore Associates held a workshop full of energy and enthusiasm with the POHE Class of Marketing Communication, National Economics University students on "Creative Problem-Solving."
 
Mr. Richard Moore led an exciting discussion with everyone during the sharing session about the problem-solving process, techniques for coming up with creative ideas, evaluation models, and other interesting information to help the students not only come up with fresh marketing ideas but also with many different areas.
 
Additionally, they may put their knowledge into effect by participating in various exercises, acting as marketers and following the process from brand strategy to communication activities. After the session, the students would better understand their major and the importance of creating and growing a brand.

The seminar "Corporate CSR/CSV Strategy and Sustainable Development Goals (SDGs)

HCMC - Hanoi - 19/09/2022
The seminar "Corporate CSR/CSV Strategy and Sustainable Development Goals (SDGs)" was hosted by RED Communication in HCMC (12th August) and Hanoi  (12th August), 2022.
The last event opened the perspective of CSR/CSV and Sustainable Development (SDGs) from leading brands such as Ford Vietnam, FPT Corporation, Austdoor, Cho Tot, Richard Moore Associates, and international experts of the European Union with long-term experience.

Richard Moore Associates's Meeting With UEH (University of Economics Ho Chi Minh City)

Ho Chi Minh City - 18/02/2022

On the afternoon of February 18th, 2022, Richard Moore Associates visited and had a meeting with Prof. Dr. Nguyen Dong Phong - Chairman of UEH (University of Economics Ho Chi Minh City) and the management team of the UEH’s Marketing - Communication department.

Richard Moore Joined the Board of Judges for the VinFast Future Blue Design Competition

Ho Chi Minh City - 10/05/2021
Richard Moore will judge submitted designs for a digital background and creative merchandise for the new all-electric vehicle, the VinFast VF e34.

Richard Moore Associates / KidsPlaza Case Study Featured on Brand New

Hanoi - 05/05/2021

The work we did for KidsPlaza was showcased on the website Brand New, a division of UnderConsideration, chronicling and providing opinions on corporate and brand identity work. Brand New covers new and redesigns of notable products, companies, services, and organizations across all industries and locations.

CSMO talk in Ho Chi Minh City

HCMC - 06/05/2021

Following on the success of Richard Moore’s introduction of Integrated Brand Thinking in Hanoi, Richard Moore Associates and CSMO once again partnered up for another event in Ho Chi Minh City, continuing to share our new method of developing a cohesive brand identity to market leaders.

The Launch of Integrated Brand Thinking (IBT)

Hanoi - 17/04/2021

At a conference hosted by CSMO in Hanoi, Richard Moore introduced Integrated Brand Thinking, a new methodology that can help a brand to completely integrate its DNA into an identity that is projected to the public.

VDAS Design Summit

HCMC - 08/01/2021

Along with many other business leaders in attendance at the VDAS Design Summit, our Group Creative Director, Nguyen Huu Minh Thy, discussed how Design Thinking could empower enterprises with innovative ideas.

CFVG Lecture in Ha Noi

Hanoi - 22/12/2020

Richard Moore gave a lecture about Design Thinking QuikTrek® as part of the Master of Marketing, Sales & Services course at the National Economics University.

CONTACT US

NEW YORK

21 Bond Street, 5th Floor,
New York, NY, 10012, USA

HA NOI

84 Trieu Viet Vuong Street
3rd Floor, Times Building
Hai Ba Trung District
Hanoi, Vietnam

HO CHI MINH CITY

L17-11, 17th floor, Vincom Center Building,
72 Le Thanh Ton Street, Ben Nghe Ward,
District 1, HCMC, Vietnam

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