team

Our History

Over 40 years of helping clients build strong brand images through strategic differentiation and creative excellence.The first brand image specialist to be granted a license in Vietnam, active locally since 1994.

1971

Richard Moore Associates was first established in New York City in 1971, serving small to medium-sized businesses.

1975

With two partners, Muir Cornelius Moore was formed in 1975. We rapidly grew to a staff of over 150, serving medium to large-sized businesses. We became well known for our ability to maximize a brand's impact by creating a seamless mix of marketing communications throughout all media.

1990

Richard Moore Associates was relaunched in 1990 and began helping Vietnamese companies from 1994. Our 100% Foreign Owned Limited Liability Company serves Vietnam nationwide. With a core competence in the development of brand differentiation strategies, we offer services in the comprehensive development of Brand Identity, Brand Communication and Brand Engagement.

Who
We Are

Who We Are

Staff
  • Rmoore

    Richard Moore

    Chairman & Chief Creative Director

    Richard Moore

    Chairman & Chief Creative Director

    Richard Moore is a creative director with over 40 years of experience in helping companies market their products and services in all forms of communication media. Co-founder and formerly Chief Creative Officer of NY advertising agency Muir Cornelius Moore, where he was responsible for hundreds of marketing communication programs for clients such as IBM, AT&T and Citibank. His work has received numerous creative awards and has been featured in the US and international press. Author of frequent articles about branding and three books published in Vietnam: Marketing & Design, 1995; Branding for Leaders, 2003 and Investing in a Strategic Brand Image, 2009.

  • ason

    Nguyen Duc Son

    Managing Director

    Nguyen Duc Son

    Managing Director

    Nguyen Duc Son currently holds the position of Brand Strategy Director at Richard Moore Associates, a New York-based brand communication agency operating in Vietnam for 20 years. Son is known as one of the most experienced branding strategists in the industry. He has more than 10 years of experience in marketing, branding & market research, and over 10 years in senior corporate management. He held senior marketing-related positions such as Senior Brand Manager ( Heineken & Tiger brands), Client Service Director at Indochina Research and so forth.

    He directly involved in branding projects for VietJet Air, Thaco, Mai Linh taxi, Miss Saigon, Halida Beer, Viet Ha Beer, Nguyen Kim, Pico, Effoc Coffee, Helio Center, RedSun, GoldSun, Skyfarm, VPBank, PVComBank, Language Link, Ecopark, QPVN, Modern Life, Otran, Mavin Food, Ausreal, Sala Real Estate etc.

    MR. Duc Son holds a Master of Marketing degree at the University of Sydney. He is also the Co-founder of Sage Brand & Communication Academy that specialised in professional brand & communication coaching for business people. He is the lecturer of Advanced Building Class.

  • 5

    Do Nguyen Khoi

    Business Director

    Do Nguyen Khoi

    Business Director

    Mr. Do Nguyen Khoi has a well rounded background on both client and consultant sides of marketing. He also has dual BA degrees from the Hanoi University of Foreign Studies and the Foreign Trade University of Hanoi. Mr. Khoi’s professional career started as a Project Coordinator with the ACDI/VOCA (a US NGO) overseas agriculture cooperative assistance project, where he was responsible for three southern provinces. As Senior Marketing and Management Consultant for MCG Management Consulting, he led a team in market and product opportunity analysis, helping clients enhance their markets. Khoi was Hanoi Branch Manger of  Taylor Nelson Sofres Viet Nam Pte Ltd (TNS Vietnam), managing a staff of 40 in developing market research projects for major Vietnamese and foreign clients. Before joining Richard Moore Associates, Khoi was Marketing Manager for Hyundai Elevator Thanh Cong Viet Nam JSC, developing marketing and business strategies to promote the Hyundai Elevator brand in the Vietnam market.

  • Thy

    Nguyen H. Minh Thy

    Group Creative Director

    Nguyen H. Minh Thy

    Group Creative Director

    Ms. Thy was raised in HCMC before beginning a 12 year period of education and employment in the US. After attending the State University of New York at Alfred where she majored in Computer Arts, Thy attended FIT, one of New York City’s finest schools of design, where she received her BFA in 2008. Thy was Magna cum Laude, Dean’s List and Phi Theta Kappa at both schools. Later, she attended Fordham University and in 2013 received her MBA in Communications and Media Management.

    During 2008-2011, Thy worked at Lippincott, a pioneer in brand identity development, where she worked on projects for JPMorgan Chase, MasterCard, United Airlines and many others, including as one of the key designers for the re-branding of Walmart. Then Thy was a Project Manager at the Consortium for Trustworthy Organizations from 2011 to 2013, designing all of the organization’s marketing materials and coordinating major events. From 2012 until her recent return to Vietnam, Thy was Brand Consulting Partner at Tx2, Inc. Her award winning design work has been featured in BrandingServed, Applied Arts Magazine, and Society for Environmental Graphic Design.

  • 8

    Phung Nhu Anh

    Office Manager

    Phung Nhu Anh

    Office Manager

    Mrs. Phung Nhu Anh graduated from National Economics University, majoring in Finance and Banking. After graduation, she also took part in several professional courses for Human Resource Director. Before joining in Richard Moore Associates, she had several years of experience in office management in Dresdner Bank (Germany) and some small and medium-sized enterprises in Vietnam. Mrs. Nhu Anh joined in Richard Moore Associates as Human Resource & Office Manager since 2009.

  • 2

    Le Cham

    Administrator

    Le Cham

    Administrator

    Cham graduated University of Labor and Social Affairs, majoring in Insurance in 2012. After graduation, Cham began working as Administration- Human resource staff in Binh An Construction Ltd Company. Cham also worked as Sale Accountant in ADT Ltd Company for years before joining Richard Moore Assocites in 2015 as Administration Officer.

  • 16

    Pham Thuy Duong

    Client Service Manager

    Pham Thuy Duong

    Client Service Manager

    Ms Pham Thuy Duong has several years of experience especial in marketing and customer services of business fields such as Education, OTC Stock, Consultant in Service and Trading.
    Ms. Duong began her career as Northern business executive in the Pharmaceutical Department of Johnson & Johnson Vietnam and after she finished BA in Accountancy in 2007 at the Singapore campus of the University of Portsmouth, England she worked for Vietnam Global Gateway Pte. Ltd in Singapore. Returning to Vietnam, she worked for Ocean Commercial Joint-stock Bank as banking executive and assistant to Vice General Director.
    Before joining Richard Moore Associates, she was Head of Marketing and Sales Department of AFC Vietnam Ltd.’s where she set up the marketing and sales department and successfully introduced the finance and accounting institute to the educational market.

  • cphuong

    Phung Thi Phuong

    Senior Brand Communication Associates

    Phung Thi Phuong

    Senior Brand Communication Associates

    Ms. Phung Thi Phuong graduated three education programs: Foreign Economics – University of Economics – VNU; Foreign Language – Hanoi University and Business Administration – Hanoi University of Technology. She has 2 years experience as a salesperson, 2 years experience in customer service and 7 years experience in marketing in various fields such as healthcare, FMCG and industrial sector. Before joining Richard Moore Associates, she has been holding senior positions such as Head of Customer Care at Goodhealth Vietnam, Marketing Manager at Kretop International Group in Vietnam.

  • 11

    Hoang Manh Long

    Senior Designer

    Hoang Manh Long

    Senior Designer

    As a graphic designer at Richard Moore Associates with the strong foundation gained from FPT Arena Multimedia, Long together with the creative team directly involve in creative steps of brand design as well as brand communication solution for many project within and without the company.

    After the graduation, Long worked as graphic designers in many communication and event organizing company in the North of Vietnam. In 2013, Long participated in Communication Platinum MVP company, directly create and design many communication and advertising materials for the whole Platinum Cineplex Vietnam chains. At the same time, Long also led the design team at Inique Team – a event organizing firm in Hanoi. Long has joined in Richard Moore Associates since 2014 as Junior Designer.

  • Phuong_RMA

    Bui Le Anh Phuong

    Scheduling Co-ordinator

    Bui Le Anh Phuong

    Scheduling Co-ordinator

  • Uyen_RMA

    Nguyen Uyen Ngoc

    Senior Designer

    Nguyen Uyen Ngoc

    Senior Designer

  • Thanh_RMA

    Ta Van Thanh

    Junior Designer

    Ta Van Thanh

    Junior Designer

  • Mai_RMA

    Trinh Huynh Mai

    Junior Designer

    Trinh Huynh Mai

    Junior Designer

  • Linh_RMA

    Dang Tran My Linh

    Project Coordinator

    Dang Tran My Linh

    Project Coordinator

  • Minh_RMA

    Le Hong Thuy Minh

    Brand Associate

    Le Hong Thuy Minh

    Brand Associate

  • Ha_RMA

    Tran Thanh Hai

    Client Service Manager

    Tran Thanh Hai

    Client Service Manager

  • An_RMA

    Nguyen Thuan An

    Administrative Assistant

    Nguyen Thuan An

    Administrative Assistant

  • 13

    Nguyen Thi P. Hoa

    Junior Designer

    Nguyen Thi P. Hoa

    Junior Designer

    Hoa studied in Ho Chi Minh City University of Architecture, majoring in Graphic design. Before joining Richard Moore Associates, Hoa works as graphic designer at Dien Quan Media and Entertainment where she involved in marketing materials designing for serveral gameshows.

    Graphic design is her passion: “Do what I love, and I’ll never work a day in my life”.

  • dieuhuong

    Nguyen Dieu Huong

    Marketing Communication Associate

    Nguyen Dieu Huong

    Marketing Communication Associate

    With a great passion for Marketing and Communication, Dieu Huong accumulated knowledge, skills and experience for this passion pursuing path when she was a freshman. Dieu Huong took main charge of communication campaigns for the international youth organization and worked as marketing manager for business in education and technology. She is interested in reading books, discovery, travel and always long for new experience in life.

  • 10

    Nguyen Tien Vu

    Brand Development Associate

    Nguyen Tien Vu

    Brand Development Associate

    Vu graduated from Dong Do University with Bachelor of Business Administration degree in 2010. He worked for Vietnam Works that is one of the biggest online recruitment service providers in Vietnam as a Marketing Executive. He also worked as a Marketing and Communications Executive in KOTO (Know One Teach One) – a non-for-profit social enterprise that empowers Vietnamese at-risk and disadvantaged youth through its holistic training program in Hospitality industry before participating in Richard Moore Associates as the Brand Communication Associate.

  • Tung_RMA-1

    Pham Hoang Tung

    Strategy Intern

    Pham Hoang Tung

    Strategy Intern

Our Consulting Team
  • Le Van Lan2

    Le Van Lan

    Cultural Consultant

    Le Van Lan

    Cultural Consultant

    Le Van Lan is a professor of Vietnamese history who is very well known among all Vietnamese. He is one of the founding members of the Vietnamese Institute of History, where he has devoted his professional life to history and culture research activities. He has frequently appeared on television as a historical & cultural consultant for many programs such as SV 96 and Duong len dinh Olympia. His written work frequently appears in publications and he has written and published over 20 books about Vietnam history and culture, among them Thoi dai Hung Vuong (1973, republished in 1975), Danh nhan Dat Viet (1971, seven republishes), and over 100 different dissertations.

  • NHQuang

    Nguyen Hung Quang

    Legal Affairs Consultant

    Nguyen Hung Quang

    Legal Affairs Consultant

    Nguyen Hung Quang is Managing Partner of NHQuang & Associates, a prestigious law firm in Vietnam. He practices for corporate matters such as company restructure, M&A and contractual issues. Mr. Quang and his firm is also active in policy advocacy activities with various policy and legal research and advice to Vietnamese agencies and international organizations such as UNDP, CIDA & DANIDA and others on institutional changes, legal reform and judicial reform. He is the author of numerous publications on legal and business administration issues and at times has been a visiting scholar at the Melbourne University and Monash University, Australia. Mr. Quang has been honored with awards such as “Lawyer of the Year” and “Great Contribution to Administrative Procedure Reform” from the Hanoi Bar Association and Office of the Government of Vietnam. Mr. Quang holds an LLB degree from Ha Noi Law University and an MBA from United Business Institute, Belgium.

  • PQCuong

    Phung Quang Cuong

    Intellectual Property Consultant

    Phung Quang Cuong

    Intellectual Property Consultant

    Phung Quang Cuong is an Associate Lawyer at NHQuang & Associates. He was certified by the National Office of Intellectual Property of Vietnam in 2007. He is a member of the Hanoi Bar Association and a collaborator of Que huong, an online magazine; and the Vietnam Investment Review, with many articles on intellectual property. He is currently compiling a book on intellectual property cases presided by the Supreme People’s Court. Mr. Cuong has clients in disputes regarding construction, business-commerce, labour and development of brand identity. He is in charge of consulting and implementing the registration procedures for industrial ownership and copyright as well as litigating at court and arbitration.

Opportunities

We are looking for
talented people like you
to join our team!
Position
Requirements
Submission

Project Coordinator in, Ho Chi Minh City
Richard Moore Associates (www.RmooreA.com) is a 100% foreign-owned firm that has been operating in Vietnam since 1994. Our job is provide major companies with consultation services in order to develop strong brands in the Vietnamese marketplace through the development of effective branding strategies and comprehensive brand identity programs.
We are seeking a full time, entry level position as Project Coordinator
If you are a smart fresh graduate with excellent English competence who is willing to learn new things, interested in brand identity development, brand communication, especially with an interested or understanding of design, you are exactly the kind of candidate that we are looking for. You will be working with a small group of top professionals in our newly renovated office in HCMC.

— Proficient in English with excellent translation and interpretation skills, both English-Vietnamese and Vietnamese-English;
— Self-motivated and able to work independently as well as in a team, good interpersonal skills;
— Hard working, active, able to arrange and manage his/her jobs and assignments effectively;
— Able to quickly get acquainted with office and administration skills;
— Able to do research and seek information in a timely and efficient manner;
— Careful, able to pay attention to and concern with details besides an ability to take a broad outlook of his/her own jobs;
— Genuinely interested in marketing communication and branding.
— Interested or experienced in matters of design and art;
— Able to work in a team as well as independently and able to work flexible hours;

- E-mailed application including a cover letter and resume in English (in PDF or word processing format)
- short Vietnamese–English translation (original copy and translated version),
- submitted to: PNAnh@rmoorea.com before 20/04/2017
- Email Subject: First Name_Last Name_ Project Coordinator in HCMC
-Note: Priority is given to early-submitted applications. Only short-listed candidates will be contacted.

Business Development Associate, Hanoi

Richard Moore Associates (www.RmooreA.com) is a 100% foreign-owned firm that has been operating in Vietnam since 1994. Our job is provide major companies with consultation services in order to develop strong brands in the Vietnamese marketplace through the development of effective branding strategies and comprehensive brand identity programs.
We are seeking to fill a full-time Business Development Associate position with someone who will assist the business development side of the company, Managing Director liaison with our clients, partners and manage accounts during the development of comprehensive consultation and communication projects in Hanoi.
If you are an intelligent person with good English competence who is experienced in interacting with customers, is willing to learn new things, is interested in brand communications and in a working  environment where the people are considered the foundation for growth then you are exactly the kind of candidate that we are looking for.

— Genuinely interested and hold experience in marketing communication and branding
— Outgoing and comfortable in working with clients
— Interested in seeking and expanding client database
— Able to quickly get acquainted with office and administration skills;
— Hard working, active, able to arrange and manage his/her jobs and assignments effectively
— Careful, able to pay attention to and concern with details besides an ability to take a broad outlook of his/her own jobs
— Able to work in a team as well as independently and able to work flexible hours
— Hold at least 2 years of experience in business development and service sector
— Proficient in English with good translation and interpretation skills, both English-Vietnamese and Vietnamese-English

E-mailed application including a cover letter and resume in English (in PDF or word processing format) and preferably a short Vietnamese–English translation (original copy and translated version)
submitted to PNAnh@RmooreA.com before: 15/04/2017
— A cover letter describing why you are interested in this job, how you have prepared yourself for the job requirements, and why you think this is the right fit for you
— A detailed resume.
— Email Subject: First Name_Last Name_ Business Development Associate
Note:
Priority is given to early-submitted applications.
Only short-listed candidates will be contacted.
Contact Address
Ms. Phung Nhu Anh/ Office Manager

Email: PNAnh@RmooreA.com
Công ty Richard Moore Associates
84 Triệu Việt Vương, Tầng 3, Hai Bà Trưng, Hà Nội
Tel: 84-4-3944-6505
Fax: 84-4-3944-6506
Email: Inquiry@RmooreA.com
Website: ww.RmooreA.com

Experienced Senior Designer, Hanoi

Richard Moore Associates is a medium sized creative firm of about 20 people with full service offices in both Hanoi and HCMC. The parent firm is based in New York. We specialize in creation of comprehensive brand identity programs as well as brand communications in all media. Visit our website (www.RmooreA.com) to learn more about us and our client history.
At this time there is an opening for senior designer with work experience, talent and presentation abilities to work with our team in Hanoi, with excellent growth potential.  This position reports to Richard Moore and our Creative Director who was trained and worked in New York. Projects initiate from clients both in the North and South.

Job requirements:
— Create comprehensive brand identity systems and other communications based on clear criteria
— Make effective client presentations
— Estimate budgets & schedules
— Maintain very high quality standards
— Experience in leading other designers
Skill requirements:
— Listening and comprehension
— Communication and coordination
— Judgment and decision making
— Good in English abilities

Submission:
Applications should be made via email before 28 February 2017 with:
— A cover letter & detailed CV
— An up to date design portfolio of at least ten examples demonstrating skill in broad types of media and brand identity systems. If emailed, please limit portfolio size to under 10MB.
— Email Subject: First Name_Last Name_ Senior Designer_Hanoi
— Send to: PNAnh@RmooreA.com

Experienced Expat or Vietnamese Designer, Hanoi

Richard Moore Associates is a medium sized creative firm of about 20 people with full service offices in both Hanoi and HCMC. The parent firm is based in New York. We specialize in creation of comprehensive brand identity programs as well as brand communications in all media.
Visit our website At this time there is an opening for an experienced expat or Vietnamese designer with overseas work experience, talent and presentation abilities to work with our team in Hanoi, with excellent growth potential. This position reports to Richard Moore and our Creative Director who was trained and worked in New York. Projects initiate from clients both in the North and South.

- Create comprehensive brand identity systems and other communications based on clear criteria
- Make effective client presentations
- Estimate budgets & schedules
- Listening and comprehension;
- Communication and coordination
- Judgment and decision making
- Native English abilities

Applications should be made via email with:
- A cover letter detailed CV;
- An up to date design portfolio of at least ten examples demonstrating skill in broad types of media and brand identity systems. If emailed, please limit portfolio size to under 10MB.
- Email Subject: First Name_Last Name_ Expat Designer_Hanoi

Position

Project Coordinator in
Ho Chi Minh City
— Proficient in English with excellent translation and interpretation skills, both English-Vietnamese and Vietnamese-English;
— Self-motivated and able to work independently as well as in a team, good interpersonal skills;
— Hard working, active, able to arrange and manage his/her jobs and assignments effectively;
— Able to quickly get acquainted with office and administration skills;
— Able to do research and seek information in a timely and efficient manner;
— Careful, able to pay attention to and concern with details besides an ability to take a broad outlook of his/her own jobs;
— Genuinely interested in marketing communication and branding.
— Interested or experienced in matters of design and art;
— Able to work in a team as well as independently and able to work flexible hours;
- E-mailed application including a cover letter and resume in English (in PDF or word processing format)
- short Vietnamese–English translation (original copy and translated version),
- submitted to: PNAnh@rmoorea.com before 20/04/2017
- Email Subject: First Name_Last Name_ Project Coordinator in HCMC
-Note: Priority is given to early-submitted applications. Only short-listed candidates will be contacted.
Business Development Associate
Hanoi
— Genuinely interested and hold experience in marketing communication and branding
— Outgoing and comfortable in working with clients
— Interested in seeking and expanding client database
— Able to quickly get acquainted with office and administration skills;
— Hard working, active, able to arrange and manage his/her jobs and assignments effectively
— Careful, able to pay attention to and concern with details besides an ability to take a broad outlook of his/her own jobs
— Able to work in a team as well as independently and able to work flexible hours
— Hold at least 2 years of experience in business development and service sector
— Proficient in English with good translation and interpretation skills, both English-Vietnamese and Vietnamese-English
E-mailed application including a cover letter and resume in English (in PDF or word processing format) and preferably a short Vietnamese–English translation (original copy and translated version)
submitted to PNAnh@RmooreA.com before: 15/04/2017
— A cover letter describing why you are interested in this job, how you have prepared yourself for the job requirements, and why you think this is the right fit for you
— A detailed resume.
— Email Subject: First Name_Last Name_ Business Development Associate
Note:
Priority is given to early-submitted applications.
Only short-listed candidates will be contacted.
Contact Address
Ms. Phung Nhu Anh/ Office Manager

Email: PNAnh@RmooreA.com
Công ty Richard Moore Associates
84 Triệu Việt Vương, Tầng 3, Hai Bà Trưng, Hà Nội
Tel: 84-4-3944-6505
Fax: 84-4-3944-6506
Email: Inquiry@RmooreA.com
Website: ww.RmooreA.com
Experienced Senior Designer
Hanoi
Job requirements:
— Create comprehensive brand identity systems and other communications based on clear criteria
— Make effective client presentations
— Estimate budgets & schedules
— Maintain very high quality standards
— Experience in leading other designers
Skill requirements:
— Listening and comprehension
— Communication and coordination
— Judgment and decision making
— Good in English abilities
Submission:
Applications should be made via email before 28 February 2017 with:
— A cover letter & detailed CV
— An up to date design portfolio of at least ten examples demonstrating skill in broad types of media and brand identity systems. If emailed, please limit portfolio size to under 10MB.
— Email Subject: First Name_Last Name_ Senior Designer_Hanoi
— Send to: PNAnh@RmooreA.com
Experienced Expat or Vietnamese Designer
Hanoi
- Create comprehensive brand identity systems and other communications based on clear criteria
- Make effective client presentations
- Estimate budgets & schedules
- Listening and comprehension;
- Communication and coordination
- Judgment and decision making
- Native English abilities
Applications should be made via email with:
- A cover letter detailed CV;
- An up to date design portfolio of at least ten examples demonstrating skill in broad types of media and brand identity systems. If emailed, please limit portfolio size to under 10MB.
- Email Subject: First Name_Last Name_ Expat Designer_Hanoi

For further information, please contact

Ms. Phung Nhu Anh
Office Manager
Email: PNAnh@rmoorea.com
Mobile: 09 1330 3318.

Công ty Richard Moore Associates
84 Trieu Viet Vuong, 3rd Floor,
Hai Ba Trung, Hanoi
Tel: 84-4-3944-6505   Fax: 84-4-3944-6506 Website: www.RmooreA.com




Website: www.RmooreA.com

Who We Are

Richard Moore Associates is a a joint stock company with more than 40-year experience in brand consulting through Strategic differentiation and Creative excellence.

What We Do

As a brand communication consultancy, Richard Moore Associates offers services in the comprehensive development of Brand Identity, Brand Communication and Brand Engagement with a focus on your Brand’s strategic image.

Insights

Every brand has its own scenario. While building any brand strategy, we would draw a lively portrait of current brand situation from the insights and facts collected to develop the best recommendations for your brand.

Contact Us