team

Our History

Over 40 years of helping clients build strong brand images through strategic differentiation and creative excellence.The first brand image specialist to be granted a license in Vietnam, active locally since 1994.

1971

Richard Moore Associates was first established in New York City in 1971, serving small to medium-sized businesses.

1975

With two partners, Muir Cornelius Moore was formed in 1975. We rapidly grew to a staff of over 150, serving medium to large-sized businesses. We became well known for our ability to maximize a brand's impact by creating a seamless mix of marketing communications throughout all media.

1990

Richard Moore Associates was relaunched in 1990 and began helping Vietnamese companies from 1994. Our 100% Foreign Owned Limited Liability Company serves Vietnam nationwide. With a core competence in the development of brand differentiation strategies, we offer services in the comprehensive development of Brand Identity, Brand Communication and Brand Engagement.

Who
We Are

Who We Are

Staff
  • Rmoore

    Richard Moore

    Chairman & Chief Creative Director

    Richard Moore

    Chairman & Chief Creative Director

    Richard Moore is a creative director with over 40 years of experience in helping companies market their products and services in all forms of communication media. Co-founder and formerly Chief Creative Officer of NY advertising agency Muir Cornelius Moore, where he was responsible for hundreds of marketing communication programs for clients such as IBM, AT&T and Citibank. His work has received numerous creative awards and has been featured in the US and international press. Author of frequent articles about branding and three books published in Vietnam: Marketing & Design, 1995; Branding for Leaders, 2003 and Investing in a Strategic Brand Image, 2009.

  • Khanh

    Nguyen Duc Son

    Managing Director

    Nguyen Duc Son

    Managing Director

    Nguyen Duc Son currently holds the position of Managing Director & Brand Strategy Director at Richard Moore Associates, a New York-based Brand Agency that has been operating in Vietnam for more than 20 years. Mr. Son is known as one of the most experienced and prestigious branding strategists.

    He has directly involved in branding projects for Thai Binh Seed, VietJet Air, FPT, Canifa, Napas Vietnam National card, Minh Long ceramics, Thaco, Sunhouse, Vodka men, Viet Ha Beer, Nguyen Kim, Pico, Effoc Coffee, Helio Center, Red Sun, Gold Sun, PVComBank, Language Link, Dung Quat Beer, Ecopark, Modern Life, Otran, Ausreal, Sala Real Estate etc.

    Mr. Duc Son graduated with the Master degree in Marketing from the University of Sydney, Australia. He is also the Chairman of Plato Brand Academy that specializes in professional brand/marketing coaching for business people and marketers. He is the lecturer of Sustainable Branding by International Standard Class & Copywriting classes at Plato as well.

  • 5

    Do Nguyen Khoi

    Business Director

    Do Nguyen Khoi

    Business Director

    Mr. Do Nguyen Khoi has a well rounded background on both client and consultant sides of marketing. He also has dual BA degrees from the Hanoi University of Foreign Studies and the Foreign Trade University of Hanoi. Mr. Khoi’s professional career started as a Project Coordinator with the ACDI/VOCA (a US NGO) overseas agriculture cooperative assistance project, where he was responsible for three southern provinces. As Senior Marketing and Management Consultant for MCG Management Consulting, he led a team in market and product opportunity analysis, helping clients enhance their markets. Khoi was Hanoi Branch Manger of  Taylor Nelson Sofres Viet Nam Pte Ltd (TNS Vietnam), managing a staff of 40 in developing market research projects for major Vietnamese and foreign clients. Before joining Richard Moore Associates, Khoi was Marketing Manager for Hyundai Elevator Thanh Cong Viet Nam JSC, developing marketing and business strategies to promote the Hyundai Elevator brand in the Vietnam market.

  • Thy_Profile-1 copy

    Nguyen H. Minh Thy

    Group Creative Director

    Nguyen H. Minh Thy

    Group Creative Director

    Ms. Thy was raised in HCMC before beginning a 12 year period of education and employment in the US. After attending the State University of New York at Alfred where she majored in Computer Arts, Thy attended FIT, one of New York City’s finest schools of design, where she received her BFA in 2008. Thy was Magna cum Laude, Dean’s List and Phi Theta Kappa at both schools. Later, she attended Fordham University and in 2013 received her MBA in Communications and Media Management. During 2008-2011, Thy worked at Lippincott, a pioneer in brand identity development, where she worked on projects for JPMorgan Chase, MasterCard, United Airlines and many others, including as one of the key designers for the re-branding of Walmart. Then Thy was a Project Manager at the Consortium for Trustworthy Organizations from 2011 to 2013, designing all of the organization’s marketing materials and coordinating major events. From 2012 until her recent return to Vietnam, Thy was Brand Consulting Partner at Tx2, Inc. Her award winning design work has been featured in BrandingServed, Applied Arts Magazine, and Society for Environmental Graphic Design.

  • Thuan

    Nguyen Hoa Thuan

    Creative Director

    Nguyen Hoa Thuan

    Creative Director

  • cphuong

    Phung Thi Phuong

    Brand Strategy Manager

    Phung Thi Phuong

    Brand Strategy Manager

    Ms. Phung Thi Phuong graduated three education programs: Foreign Economics – University of Economics – VNU; Foreign Language – Hanoi University and Business Administration – Hanoi University of Technology. She has 2 years experience as a salesperson, 2 years experience in customer service and 7 years experience in marketing in various fields such as healthcare, FMCG and industrial sector. Before joining Richard Moore Associates, she has been holding senior positions such as Head of Customer Care at Goodhealth Vietnam, Marketing Manager at Kretop International Group in Vietnam.

  • Vu

    Nguyen Tien Vu

    Brand Development Associate

    Nguyen Tien Vu

    Brand Development Associate

    Vu graduated from Dong Do University with Bachelor of Business Administration degree in 2010. He worked for Vietnam Works that is one of the biggest online recruitment service providers in Vietnam as a Marketing Executive. He also worked as a Marketing and Communications Executive in KOTO (Know One Teach One) – a non-for-profit social enterprise that empowers Vietnamese at-risk and disadvantaged youth through its holistic training program in Hospitality industry before participating in Richard Moore Associates as the Brand Communication Associate.

  • Nhung_1

    Nguyen Thi Hong Nhung

    Senior Brand Associate

    Nguyen Thi Hong Nhung

    Senior Brand Associate

    Ms Nguyen Thi Hong Nhung graduated from Vietnam National University, University of Languages and International Studies. She has more than 12 years solid working as a Corporate Internal Communications specialist of FPT Software that currently has more than 12,000 staff. She started her career as an officer and was promoted Manager of Internal Communication group at FPT Software since July 2010. Ms Nhung was in charge of developing and executing in the creation of a variety of internal communications in channels ranging from social media to communication events for the whole FPT Software before joining Richard Moore Associates.

  • Ngan

    Le Hoang Ngan

    Senior Brand Associate

    Le Hoang Ngan

    Senior Brand Associate

  • khanh_1

    Le Ngoc Khanh

    IBC Strategy Manager

    Le Ngoc Khanh

    IBC Strategy Manager

  • Thu

    Nguyen Thi Hoai Thu

    Media Planner

    Nguyen Thi Hoai Thu

    Media Planner

  • 16

    Pham Thuy Duong

    Client Service Manager

    Pham Thuy Duong

    Client Service Manager

    Ms Pham Thuy Duong has several years of experience especial in marketing and customer services of business fields such as Education, OTC Stock, Consultant in Service and Trading.
    Ms. Duong began her career as Northern business executive in the Pharmaceutical Department of Johnson & Johnson Vietnam and after she finished BA in Accountancy in 2007 at the Singapore campus of the University of Portsmouth, England she worked for Vietnam Global Gateway Pte. Ltd in Singapore. Returning to Vietnam, she worked for Ocean Commercial Joint-stock Bank as banking executive and assistant to Vice General Director.
    Before joining Richard Moore Associates, she was Head of Marketing and Sales Department of AFC Vietnam Ltd.’s where she set up the marketing and sales department and successfully introduced the finance and accounting institute to the educational market.

  • Thanh

    Nguyen Thi Nhat Thanh

    Client Service Manager in HCMC

    Nguyen Thi Nhat Thanh

    Client Service Manager in HCMC

  • Quan

    Tran Manh Quan

    Business Development Executive

    Tran Manh Quan

    Business Development Executive

  • Nghia

    Nguyen Tuan Nghia

    Designer

    Nguyen Tuan Nghia

    Designer

  • Thanh_RMA

    Ta Van Thanh

    Designer

    Ta Van Thanh

    Designer

  • Mai

    Trinh Huynh Mai

    Designer

    Trinh Huynh Mai

    Designer

  • Hiep

    Nguyen Viet Hiep

    Designer

    Nguyen Viet Hiep

    Designer

  • Trân

    Huynh Kim Khanh Tran

    Designer

    Huynh Kim Khanh Tran

    Designer

  • Hoang

    Hoang Viet Hoang

    Designer

    Hoang Viet Hoang

    Designer

  • Vy

    Tran Thi Ha Vy

    Scheduling Coordinator

    Tran Thi Ha Vy

    Scheduling Coordinator

  • 8

    Phung Nhu Anh

    Office Manager

    Phung Nhu Anh

    Office Manager

    Mrs. Phung Nhu Anh graduated from National Economics University, majoring in Finance and Banking. After graduation, she also took part in several professional courses for Human Resource Director. Before joining in Richard Moore Associates, she had several years of experience in office management in Dresdner Bank (Germany) and some small and medium-sized enterprises in Vietnam. Mrs. Nhu Anh joined in Richard Moore Associates as Human Resource & Office Manager since 2009.

  • Cham

    Le Cham

    Administrator

    Le Cham

    Administrator

    Cham graduated University of Labor and Social Affairs, majoring in Insurance in 2012. After graduation, Cham began working as Administration- Human resource staff in Binh An Construction Ltd Company. Cham also worked as Sale Accountant in ADT Ltd Company for years before joining Richard Moore Assocites in 2015 as Administration Officer.

  • Thuy

    Vu Thi Thu Thuy

    Administrative Assistant

    Vu Thi Thu Thuy

    Administrative Assistant

Our Consulting Team
  • Le Van Lan2

    Le Van Lan

    Cultural Consultant

    Le Van Lan

    Cultural Consultant

    Le Van Lan is a professor of Vietnamese history who is very well known among all Vietnamese. He is one of the founding members of the Vietnamese Institute of History, where he has devoted his professional life to history and culture research activities. He has frequently appeared on television as a historical & cultural consultant for many programs such as SV 96 and Duong len dinh Olympia. His written work frequently appears in publications and he has written and published over 20 books about Vietnam history and culture, among them Thoi dai Hung Vuong (1973, republished in 1975), Danh nhan Dat Viet (1971, seven republishes), and over 100 different dissertations.

  • NHQuang

    Nguyen Hung Quang

    Legal Affairs Consultant

    Nguyen Hung Quang

    Legal Affairs Consultant

    Nguyen Hung Quang is Managing Partner of NHQuang & Associates, a prestigious law firm in Vietnam. He practices for corporate matters such as company restructure, M&A and contractual issues. Mr. Quang and his firm is also active in policy advocacy activities with various policy and legal research and advice to Vietnamese agencies and international organizations such as UNDP, CIDA & DANIDA and others on institutional changes, legal reform and judicial reform. He is the author of numerous publications on legal and business administration issues and at times has been a visiting scholar at the Melbourne University and Monash University, Australia. Mr. Quang has been honored with awards such as “Lawyer of the Year” and “Great Contribution to Administrative Procedure Reform” from the Hanoi Bar Association and Office of the Government of Vietnam. Mr. Quang holds an LLB degree from Ha Noi Law University and an MBA from United Business Institute, Belgium.

  • PQCuong

    Phung Quang Cuong

    Intellectual Property Consultant

    Phung Quang Cuong

    Intellectual Property Consultant

    Phung Quang Cuong is an Associate Lawyer at NHQuang & Associates. He was certified by the National Office of Intellectual Property of Vietnam in 2007. He is a member of the Hanoi Bar Association and a collaborator of Que huong, an online magazine; and the Vietnam Investment Review, with many articles on intellectual property. He is currently compiling a book on intellectual property cases presided by the Supreme People’s Court. Mr. Cuong has clients in disputes regarding construction, business-commerce, labour and development of brand identity. He is in charge of consulting and implementing the registration procedures for industrial ownership and copyright as well as litigating at court and arbitration.

Opportunities

We are looking for
talented people like you
to join our team!
Position
Requirements
Submission

Copywriter for Creative team, HCMC
Richard Moore Associates (www.RmooreA.com) is a branding firm with offices in HCMC and Hanoi that helps major companies develop strong brands through the development of effective brand image strategies and brand communications.

— Understand each audience and write engaging campaigns for diverse clients
— Contribute to creative concepts and write in an appropriate voice for media from ads to brand guidelines.
— Work closely with creative directors, designers and other team members
— Understand strategy and be an active participant in reinforcing the strategy throughout our creative process
— Curious, innovative, and passionate about branding and marketing communications
— Able to work as part of a team or independently
— Prioritize multiple projects as they inevitably change during development
— Minimum of three years writing experience, preferably for marketing communications
— Bachelor’s degree preferred in Marketing, Journalism, Communications or English
— Based in our HCMC office
— English proficiency is a plus

Application including a cover letter, resume, a portfolio of ten samples must be submitted by email to under email before 15 July 2018
Note: Priority is given to early-submitted applications.
Only short-listed candidates will be contacted.
For further information, please contact
Attn: Ms Phung Nhu Anh
Email: PNAnh@RmooreA.com
Richard Moore Associates
69 Thach Thi Thanh, Tan Dinh, D.1
Tel: 028 2241 9881
Website: www.RmooreA.com

Position

Copywriter for Creative team
HCMC
— Understand each audience and write engaging campaigns for diverse clients
— Contribute to creative concepts and write in an appropriate voice for media from ads to brand guidelines.
— Work closely with creative directors, designers and other team members
— Understand strategy and be an active participant in reinforcing the strategy throughout our creative process
— Curious, innovative, and passionate about branding and marketing communications
— Able to work as part of a team or independently
— Prioritize multiple projects as they inevitably change during development
— Minimum of three years writing experience, preferably for marketing communications
— Bachelor’s degree preferred in Marketing, Journalism, Communications or English
— Based in our HCMC office
— English proficiency is a plus
Application including a cover letter, resume, a portfolio of ten samples must be submitted by email to under email before 15 July 2018
Note: Priority is given to early-submitted applications.
Only short-listed candidates will be contacted.
For further information, please contact
Attn: Ms Phung Nhu Anh
Email: PNAnh@RmooreA.com
Richard Moore Associates
69 Thach Thi Thanh, Tan Dinh, D.1
Tel: 028 2241 9881
Website: www.RmooreA.com

For further information, please contact

Ms. Phung Nhu Anh
Office Manager
Email: PNAnh@rmoorea.com
Mobile: 09 1330 3318.

Công ty Richard Moore Associates
84 Trieu Viet Vuong, 3rd Floor,
Hai Ba Trung, Hanoi
Tel: 84-4-3944-6505   Fax: 84-4-3944-6506 Website: www.RmooreA.com




Website: www.RmooreA.com

Who We Are

Richard Moore Associates is a a joint stock company with more than 40-year experience in brand consulting through Strategic differentiation and Creative excellence.

What We Do

As a brand communication consultancy, Richard Moore Associates offers services in the comprehensive development of Brand Identity, Brand Communication and Brand Engagement with a focus on your Brand’s strategic image.

Insights

Every brand has its own scenario. While building any brand strategy, we would draw a lively portrait of current brand situation from the insights and facts collected to develop the best recommendations for your brand.

Contact Us