Investing in a Strategic Brand Image

Based on 60 articles and case histories from Richard Moore’s weekly branding column in Dau Tu newspaper, the 200 page Investing in a Strategic Brand Image includes both Vietnamese and English text and is illustrated with over 130 images. It describes the nature of brands and the process of how strong brands create strategically-based identities. Timely information about the evolving discipline of branding is featured and a section offers insightful tips on developing effective tactical marketing communications such as mass media advertising. A glossary contains over 50 branding terms. The first edition was published in 2009.

Who We Are

Richard Moore Associates is a a joint stock company with more than 40-year experience in brand consulting through Strategic differentiation and Creative excellence.

What We Do

As a brand communication consultancy, Richard Moore Associates offers services in the comprehensive development of Brand Identity, Brand Communication and Brand Engagement with a focus on your Brand’s strategic image.


Every brand has its own scenario. While building any brand strategy, we would draw a lively portrait of current brand situation from the insights and facts collected to develop the best recommendations for your brand.

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