Branding for Leaders
Branding for Leaders is a 136 page hard cover book, written and designed by Richard Moore and published by Youth Publishing, in association with the Vietnam High Quality Goods Business Group, People’s Committee of Ho Chi Minh City and Saigon Tiep Thi weekly newspaper. Profusely illustrated, the book is in the Vietnamese language with an English text section. It is written for business leaders and all others who need to create strong brands. The book was first published in November, 2003. A third edition was printed with recent case histories in February, 2007.