Branding for Leaders

Branding for Leaders is a 136 page hard cover book, written and designed by Richard Moore and published by Youth Publishing, in association with the Vietnam High Quality Goods Business Group, People’s Committee of Ho Chi Minh City and Saigon Tiep Thi weekly newspaper. Profusely illustrated, the book is in the Vietnamese language with an English text section. It is written for business leaders and all others who need to create strong brands. The book was first published in November, 2003. A third edition was printed with recent case histories in February, 2007.

Who We Are

Richard Moore Associates is a a joint stock company with more than 40-year experience in brand consulting through Strategic differentiation and Creative excellence.

What We Do

As a brand communication consultancy, Richard Moore Associates offers services in the comprehensive development of Brand Identity, Brand Communication and Brand Engagement with a focus on your Brand’s strategic image.


Every brand has its own scenario. While building any brand strategy, we would draw a lively portrait of current brand situation from the insights and facts collected to develop the best recommendations for your brand.

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