Background

Sushi Kei is a Japanese restaurant chain, and a sub-brand of Red Sun ITI Group. The word kei means joy and happiness in Japanese. Sushi Kei evokes a sense of joy, excitement and the desire to create the highest level of satisfaction for their customers when enjoying fresh, selected Japanese dishes at the restaurant. The highlight at Sushi Kei is sashimi, known as ‘the honest dish’ because the delicate slices always retain the flavor of the ocean, each piece richly sweet, and characteristically cool and creamy.

Objective

Sushi Kei approached us wanting to create a unique Brand Identity to attract customers and increase trust in the brand. 

Action and result 

We partnered with Sushi Kei team to develop a comprehensive Brand Identity and Atmospheric Design, and create a comprehensive Brand Guideline document. We created a playful Brand Identity that conveys the joyful dining experience at Sushi Kei, and a Visual System that integrates Japanese cultural elements to lend authenticity to the brand. Thanks to careful preparation and synchronization with the Brand Guideline, Sushi Kei was able to quickly apply the new Brand Identity to their branches all over Vietnam.