Background

All products at Modern Life are carefully selected and imported directly from leading int ernational brands to provide customers the best quality products to complement their sophisticated living spaces and lifestyles. 

Objective 

More than just an ordinary retail store, Modern Life wanted to create a cozy atmosphere for its customers when they entered the space. To that end, a complete Core Brand Identity was required, including Brand Name, Logo, Brand Positioning Phrase and Atmospherics development.

Action and Result 

In line with the three core brand traits of passion, excitement and luxury,  we designed a home-shaped logo with a blend of different shades of purple that evoked associations of an inspirational home where the customers themselves are the artists. In addition, we also created the Atmospheric concept, which helps to create a consistent brand image while still providing a unique shopping experience for anyone who visits the store.

With its new brand identity in place, Modern Life was now well positioned to pursue its dream of helping Vietnamese consumers to create modern, smart and sophisticated living spaces.