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PIONEER IN INTEGRATED BRAND THINKING

OUR BRAND BUILDING JOURNEY​

Since 1994, when Richard Moore Associates first brought to Vietnam's three largest cities a seminar and workshop about design and marketing communication, plus an exhibition of international graphic design, we have been assisting Vietnam's enterprises with their brand image needs.
DRAG

Richard Moore Associates is established in New York City, serving small-to-medium-sized businesses.

1971 Sorry, your browser does not support inline SVG. 1971 Sorry, your browser does not support inline SVG.

Two partners join Richard Moore to form Muir Cornelius Moore, rapidly growing to serve medium-to-large-sized businesses with marketing communications in all media.

1975 Sorry, your browser does not support inline SVG. 1975 Sorry, your browser does not support inline SVG.

IBM awards Agency of Record status to us for all below-the-line marketing communications for the international launch of IBM’s first PC. With each new product launch we perfect our process of seamlessly integrating marketing communications.

1981 Sorry, your browser does not support inline SVG. 1981 Sorry, your browser does not support inline SVG.

We are recognized as the fastest growing ad agency on the East Coast and the 3rd fastest in the US.

1983 Sorry, your browser does not support inline SVG. 1983 Sorry, your browser does not support inline SVG.

We merge into Interpublic, then the largest advertising conglomerate in the world.

1988 Sorry, your browser does not support inline SVG. 1988 Sorry, your browser does not support inline SVG.

Richard Moore Associates is relaunched, serving the travel, sports and hospitality segments.

1990 Sorry, your browser does not support inline SVG. 1990 Sorry, your browser does not support inline SVG.

We organize TDC, Vietnam’s first exhibition of award-winning international design, plus seminars and workshops in Hanoi, HCMC and Da Nang.

1994 Sorry, your browser does not support inline SVG. 1994 Sorry, your browser does not support inline SVG.

Richard Moore Associates formally establishes a Representative Office in Vietnam.

2000 Sorry, your browser does not support inline SVG. 2000 Sorry, your browser does not support inline SVG.

We become the first 100% Foreign Owned Enterprise in Vietnam to be granted a license in branding.

2005 Sorry, your browser does not support inline SVG. 2005 Sorry, your browser does not support inline SVG.

Richard Moore Associates becomes a Joint Stock Limited Liability Company in Vietnam.

2016 Sorry, your browser does not support inline SVG. 2016 Sorry, your browser does not support inline SVG.

Richard Moore Associates merges its branding and marketing communication heritage to launch Integrated Brand Communications (IBC) services.

2019 Sorry, your browser does not support inline SVG. 2019 Sorry, your browser does not support inline SVG.

We launch Integrated Brand Thinking (IBT), an integrated methodology of all our services; concurrently drawing on Richard Moore's long experience in conducting ideation workshops to launch Design Thinking QuikTrek®, a fast-tracked client-collaborative method of developing differentiated product and service ideas for brands.

2021 Sorry, your browser does not support inline SVG. 2021 Sorry, your browser does not support inline SVG.

OUR TEAM

DRAG
Strategic thinkers - Creative souls - Avid travelers - Global citizens - Strategic thinkers - Creative Soul - Avid travelers

Richard Moore

Chairman & Ideation Director
Richard Moore has been innovating in the field of Branding and Marketing Communication for 50+ years. In Vietnam, Richard is best known for creating the nation’s first viral TV commercial for Electrolux, and for his many articles, seminars, and books about strategic branding.

Khuat Thi Thu Nga

Brand Strategy Director
Almost 20 years of experience in brand consulting and marketing communication across various industries. A trusted partner who has jointly developed most of the brand development strategies that RMA uses today. Nga has extensive experience from both the agency and client sides. She used to work as Head of Marketing and Communications at Ecopark, Marketing Director for Vinhomes, Director of Marketing Strategy at Vingroup.

Nguyen Huu Minh Thy

Group Creative Director
Thy has more than 10 years of experience in advertising and design, has developed brand identity and communication for illustrious US and Vietnamese clients, and has received numerous international awards in design.

Nguyen Hoa Thuan

Creative Director
Thuan has 20+ years of experience in above-the-line marketing communication, and has been responsible for many brand identity projects. He has previously held positions at Saatchi & Saatchi Vietnam, Dentsu Vietnam, DatVietVAC Holdings and Golden IMC Communications.

Le Ngoc Khanh

IBC Strategy Director
Khanh has 10 years of experience in integrated marketing communications. He has developed IBC strategy for clients in various sectors such as Finhay, TocoToco, Vietjet Air, and Beef Daily. Previously he worked at Vietmind Ads and Reach IMC, a member of Square Group Vietnam.

Vu Thu Van

Associate Business Development Director
Van has more than a decade of experience in marketing, branding and business development. She has successfully managed business projects in branding, digital marketing and communication for local and international brands as both a consultant and a client.

Nguyen Tien Do

Design Director
Do has more than 10 years of experience in branding, advertising and design. He has been responsible for managing and developing brand systems for many companies and large corporations, and has previously held positions at Vingroup and VinFast.

Vivian Louise Brook

Special Projects Director
Vivian has 25+ years experience in advertising, publishing and content management as a researcher, writer, print and digital editor, and content producer. Previous positions include Digital Editor for Mercedes-Benz and Mitsubishi, and Editor of luxury lifestyle title, Top Billing magazine (ZA).

Nguyen Thi Nhat Thanh

Account Manager

Phung Nhu Anh

Office Manager

Huynh Ngoc Yen

Junior Designer

Nguyen Anh Minh

Junior Designer

Le Tuan Minh

Junior Designer

Le Minh Tuan

Brand Strategy Associate

Le Van Thinh

Graphic Designer

Dao Thao Vi

Account Executive

Le Thi Cham

Office Assistant

OUR RECENT ACTIVITIES​

The seminar "Corporate CSR/CSV Strategy and Sustainable Development Goals (SDGs)

HCMC - Hanoi - 19/09/2022
The seminar "Corporate CSR/CSV Strategy and Sustainable Development Goals (SDGs)" was hosted by RED Communication in HCMC (12th August) and Hanoi  (12th August), 2022.
The last event opened the perspective of CSR/CSV and Sustainable Development (SDGs) from leading brands such as Ford Vietnam, FPT Corporation, Austdoor, Cho Tot, Richard Moore Associates, and international experts of the European Union with long-term experience.

Richard Moore Associates's Meeting With UEH (University of Economics Ho Chi Minh City)

Ho Chi Minh City - 18/02/2022

On the afternoon of February 18th, 2022, Richard Moore Associates visited and had a meeting with Prof. Dr. Nguyen Dong Phong - Chairman of UEH (University of Economics Ho Chi Minh City) and the management team of the UEH’s Marketing - Communication department.

Richard Moore Joined the Board of Judges for the VinFast Future Blue Design Competition

Ho Chi Minh City - 10/05/2021
Richard Moore will judge submitted designs for a digital background and creative merchandise for the new all-electric vehicle, the VinFast VF e34.

Richard Moore Associates / KidsPlaza Case Study Featured on Brand New

Hanoi - 05/05/2021

The work we did for KidsPlaza was showcased on the website Brand New, a division of UnderConsideration, chronicling and providing opinions on corporate and brand identity work. Brand New covers new and redesigns of notable products, companies, services, and organizations across all industries and locations.

CSMO talk in Ho Chi Minh City

HCMC - 06/05/2021

Following on the success of Richard Moore’s introduction of Integrated Brand Thinking in Hanoi, Richard Moore Associates and CSMO once again partnered up for another event in Ho Chi Minh City, continuing to share our new method of developing a cohesive brand identity to market leaders.

The Launch of Integrated Brand Thinking (IBT)

Hanoi - 17/04/2021

At a conference hosted by CSMO in Hanoi, Richard Moore introduced Integrated Brand Thinking, a new methodology that can help a brand to completely integrate its DNA into an identity that is projected to the public.

VDAS Design Summit

HCMC - 08/01/2021

Along with many other business leaders in attendance at the VDAS Design Summit, our Group Creative Director, Nguyen Huu Minh Thy, discussed how Design Thinking could empower enterprises with innovative ideas.

CFVG Lecture in Ha Noi

Hanoi - 22/12/2020

Richard Moore gave a lecture about Design Thinking QuikTrek® as part of the Master of Marketing, Sales & Services course at the National Economics University.